Alchemical Magic is proud to support the Shakthi Amma Magalir Mempattu Maiyyam Women’s Welfare Program.
SAMMM empowers destitute women to create a sustainable livelihood through employment and a live a life with purpose and dignity. The initiative started with six women in 2008 and now employs almost 100 women aged between 18 and 65, most of whom are breadwinners in the family. The women prepare more than 20 handmade organic Pooja products like KumKum, turmeric and camphor for the Sri Narayani Peedam Ashram.
The women are also trained in sewing which enables then to produce cloth bags, mobile phone pouches and ladies Kurtis. They are also engaged in various tasks including operations, sales and accounting. This occupation inspires dedication, enabling them to overcome mundane family issues and experience peace and joy. SAMMM has also contributed to the socio-economic growth of semi-urban and rural areas, setting an example for many others to follow.